 |
 |
|
|
Financial Accounting in an Economic Context Sinopse: Fully updated and revised, the sixth edition of Financial Acres important concepts from an economic perspective. By focu elemental themes economic factors, measurement issues, andng perspective you will gain a better understanding of therinciples as applied in the real world. Virtually every concfers to a real company, a real situation, or a real event tion: Presents a new corporate governance theme that is inthout the book. Places an increased emphasis on analysis inpters. Provides new EOC materials that require readers to aancial statements of real companies using a new database ava Pratt BCS. Reflects the most current thinking in the field of over 10,000 relevant references to actual events and rea. Includes in-depth discussions of legal liability, ethical isgement's incentives and influence on financial reports. |
|
|
Advanced Engineering Thermodynamics Sinopse: A brand-new, thought-provoking edition of the unmatched resource on engineering thermodynamics. Adrian Bejan's Advanced Engineering Thermodynamics established itself as the definitive volume on this challenging subject. Now, his Third Edition builds on the success of its trailblazing predecessors by providing state-of-the-art coverage in a slimmer, more convenient book. Moving effortlessly among analysis, essay, and graphics, this streamlined edition of Adrian Bejan's powerful presentation will inspire future generations of researchers and students in all areas of engineering, physics, and life sciences. It features: An authoritative treatment of the first and second laws of thermodynamics and the constructal law of natural generation of flow configuration, with prominent focus on the history of the discipline and its main ideas. Complete chapters on single-phase systems, multiphase systems, chemically reactive systems, exergy analysis, thermodynamic optimization, irreversible thermodynamics, and constructal theory. Applications of thermodynamics to power generation, solar energy, refrigeration, air conditioning, thermofluid design, and constructal design. The latest theoretical advances made based on the constructal law: atmospheric circulation and earth climate, animal design (flying, running, swimming), hierarchy and geography of human settlements, scaling laws of all river basins, flow fossils and Egyptian pyramids, and science as a constructal flow architecture. A wealth of problems and worked-out examples. Brilliant, original illustrations, plus hundreds of classic and contemporary references. |
|
|
Project Management: A Managerial Approach Sinopse: With this informative book, readers will gain insight into h knowledge of organizational issues, and quantitative method project management. It emphasizes the challenges they'll faroject including planning, negotiating, budgeting, communicaduling. They'll also learn how to select, initiate, operate all types of projects from public works and engineering promation systems. And they'll find out how to manage a project and organizations that represent different cultures and may by considerable distances. |
|
|
Brand Innovation Manifesto Sinopse: The days of the image brands are over, and new marketing has gone mainstream. The world's biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Luke's and author of The New Marketing Manifesto, whose radical thinking has informed a generation. Now Grant is set to stun the industry again. In The Brand Innovation Manifesto, he redefines the nature of brands, showing why old models and scales no longer work and revealing that the key to success today is impacting people's lifestyles (think Starbucks, iPod and eBay). At the heart of the book is the concept of the brand molecule to which new cultural ideas can be constantly added to keep pace with change. Cataloguing 32 classes of idea, Grant presents a practical approach to mixing and matching them within your own market to develop new brand ideas - and new ideas for existing brands.
|
|
|
A Guide To Modern Econometrics Sinopse: This revised and updated edition of "A Guide to Modern Econometrics" continues to explore a wide range of topics in modern econometrics by focusing on what is important for doing and understanding empirical work. It serves as a guide to alternative techniques with the emphasis on the intuition behind the approaches and their practical relevance. New material includes Monte Carlo studies, weak instruments, nonstationary panels, count data, duration models and the estimation of treatment effects. Features of this book include: Coverage of a wide range of topics, including time series analysis, cointegration, limited dependent variables, panel data analysis and the generalized method of moments; Empirical examples drawn from a wide variety of fields including labour economics, finance, international economics, environmental economics and macroeconomics; and End-of-chapter exercises review key concepts in light of empirical examples.
|
© Tecmedd.com